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Promotional activities can attract new customers, generate new revenue, and build loyalty. However, promotions require additional inventory and marketing investment, as well as sufficient space for the promoted products. Insufficient stocks can result in lost sales and disgruntled customers. The wrong offer can lead to low revenues.
The i2 Solution: i2 Promotions Optimizer
i2 Promotions Optimizer helps retailers manage all aspects of promotion planning to ensure that promotions achieve sales and profit targets.
Key capabilities of i2 Promotions Optimizer can include:
- Providing visibility into planned activities across the entire organization, from marketing managers to store managers
- Handling large-scale retail promotions for millions of SKUs and multiple geographies simultaneously
- Enabling the planning of local and regional promotions, as well as promotions covering flexible and one-off groups of stores
- Modeling predicted outcomes with “what-if” simulation to aid decision making
- Planning the entire process from budgeting and volume forecasting to supplier collaboration and post-promotion analysis
- Managing unique attributes, such as coupons and promotions limited to certain days of the week
- Displaying event calendars
Benefits of i2 Promotions Optimizer can include:
- Optimized revenues
- Fewer out-of-stocks
- More efficient promotions planning and execution
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