Telecommunication services have become a major global market, and with newer, better innovation constantly coming into play, the industry is set to expand even further. The worldwide industry is dominated by a few large companies. The telecom industry is faced with increasing consolidation through mergers. The companies are focused on gaining market share and providing value-added services. Customer retention is a big challenge in the industry especially in the United States with telecom number portability laws. There is an increasing retail network used by the telecom service providers. The product life cycles are getting shorter, with the product almost becoming a fashion accessory.
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Telecom services industry challenges
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Strategies to address challenges
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Business issues to address with each strategy choice
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Driving the top line: Improving revenue and market share
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Product innovation
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When should a product launch?
What is the impact of the launch on existing products?
How much to sell? How much to buy and distribute?
How to get continuous updates during the initial portion of the launch?
How to course-correct? What are the levers?
How to synchronize data within a company and with retailers? |
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Growth by mergers and acquisitions
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How to align two disparate networks to maximize customer service efficiently?
How to understand dependencies among product portfolios?
How to provide a single face to my customer?
How to bring together and rationalize disparate enterprise data – items, customers, vendors? |
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Enhance customer service
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How to make reliable customer delivery promises with prioritization for key customers?
How to understand dependencies among product portfolios?
How to provide innovative fulfillment services to customers – VMI, consignment, and scan-based trading?
How to make sure those relationships are profitable? |
Telecom services industry challenges |
Strategies to address challenges |
Business issues to address with each strategy choice |
| Improving the bottom line: Reducing costs and improving asset utilization |
Data management
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How to manage data across the various silos – customers (across services), vendors, assets, and serial numbers?
How to improve and maintain data accuracy?
How to separate data from applications and processes so that business processes are not linked to applications?
How to track serialized inventory over its (often multiple) life cycle(s), across ownership domains, and states? |
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Aligning sales, marketing and operations
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How to streamline an S&OP process and make it more accurate and flexible?
How to ensure that constraints and targets are understood by the various organizations?
How to align and resolve differences?
How to provide a consensus view on an “enterprise plan”?
How to determine the best product mix to improve market share and profitability? |
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Reducing inventory
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How to align inventory positions to POS?
How to align inventory and thereby production to product and customer specific rates of sale?
How to position inventory to ensure flexibility to react to customer demand?
How to enhance my collaboration with customers and vendors? |
