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Demand collaboration is the process during which an industrial manufacturers' sales organization collaborates with its sales regions and customers to establish and reach consensus on sales volume forecasts and to make product commitments. This process typically may involve a sliding process of establishing a forecast, committing to that forecast, and then committing to specific products.
Capabilities of the i2 solution for demand collaboration can include:
- Online (web-based) dealer forecast input to the OEM's demand management hub
- Integration of off-line (Excel-based) dealer forecast input to the OEM's demand management hub
- Dealer forecasting template populated with suggested orders based on order history and local demand-sensing information
- Top-down, bottom-up, and middle-out forecasting techniques for agreement between the OEM and dealer/region
- Customizable forecasts from the OEM to the region and/or dealer level
Benefits of the i2 solution for demand collaboration can include:
- Improved forecast accuracy
- Improved distribution of finished goods inventory
- Improved margins through better product availability
- Improved sales forecasting productivity
- Improved dealer satisfaction
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