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Free Web Seminar: “Lenovo Synchronizes Ecommerce Strategy with Supply Chain Processes to Improve Customer Experience and Profitability”
Attend this free web seminar to learn how Lenovo, a global company with more than $13 billion in sales in 60 countries, was able to substantially improve the customer experience and increase profitability and unit sales price. The company accomplished this by transforming its interactions with customers online through the entire demand-generation-through-fulfillment life cycle. Lenovo moved from a customer-through-fulfillment supply chain to a configure-to-order (CTO) paradigm and was able to realize substantial operational efficiencies and benefits. By synchronizing its ecommerce strategy and supply chain processes, Lenovo was successful despite a fiercely competitive environment where the rate of new product introduction is increasing, prices keep dropping, and customers are increasingly better informed and savvy.
The discussion will focus on business trends affecting companies selling through online and offline channels and how they can leverage the online channel to transform their front-to-back processes, improve the customer experience, and simplify and improve supply and demand planning. It will also address how companies can gain a competitive advantage that can lead to profitable growth by moving from a SKU-based selling process to a configure-to-order process online.
If you are unable to attend, please forward this link to colleagues who could benefit from this web seminar.
This web seminar will address:
- Transformation from a SKU-based to configure-to-order process to align with customer buying behavior
- Improvements in sales through multiple channels (online and offline) through a better, real-time understanding of customer preferences
- Simplicity in demand and supply planning: how an effective front end can drive changes and improvements in the back end
- The value of a flexible technology architecture in enabling companies to compete in a fast-changing environment
Speakers:
- Ajit Sivadasan, Vice President, Lenovo
- Raja Chandrashekar, Vice President Marketing and Sales, High Technology Group, i2
Who should attend:
- Line of business
- Sales and marketing
- ECommerce
- Customer service
- Supply chain management
- Procurement
- Logistics and fulfillment
- Strategy
- IT
Don’t miss this opportunity to learn from an industry leader. Register online today.
