DESIGNED FOR THE NEEDS OF EACH OF THE MULTIPLE CHANNELS THROUGH WHICH COMPANIES SELL
Channel management serves as one of the most critical ways that a company can better serve its customers and establish competitive advantage. Customer satisfaction is not solely achieved through a superior product. Establishing and leveraging a targeted channel strategy enables companies to align their supply chains with customers’ requirements—and to do so profitably. But today’s complex distribution systems make this a challenging task.
- Leverage the web to communicate with and better understand the end customer
- Utilize data from key accounts to better service the account and the end customer
- Collaboratively plan and allocate supply to dealers and non tier-one retailers to reduce cost of service
- Proactively manage their brand across all channels and customer
Addressing the needs of sales and marketing organizations, the i2 Sales and Operations Management Suite provides a set of business processes—enabled by a combination of software and services—that drives profitable revenue growth. The collection of workflows addresses specific business functions within sales and marketing including brand management, Collaborative Customer Management, and customer order fulfillment. The solution is designed for the needs of each of the multiple channels through which companies sell, including the web and tier-one retailers, as well as other retailers, distributors, and dealers.
Point-of-Sale (POS) Demand Sensing
i2 Point-of-Sale Demand Sensing delivers true, automated exception management, giving retailer replenishment analysts the ability to proactively respond to issues and opportunities. Point-of-Sale Demand Sensing by i2 does more than just provide backward-looking reports on exceptions—it brings together all of the elements necessary to proactively manage the entire life cycle of the exception. The solution helps companies identify current and potential store stock-outs; stores that show inventory and an expected rate of sale but no actual sales; stores with current or projected excess inventory; and forecast variance from actual sales.
- Automated data evaluation and proactive issue identification
- Automated root-cause analysis
- Targeted capabilities for ongoing continuous improvement
- Automated business-appropriate resolution recommendations
Collaborative Customer Management
i2 Collaborative Customer Management leverages i2’s industry-leading knowledge of retail and manufacturing supply chains, enabling vendors to improve sales and profitability in their key retail channels. The solution utilizes point-of-sale (POS) information, promotional event information, and market intelligence to manage store forecasting and replenishment, product pricing, and promotions through the life cycle of products.
i2 Collaborative Customer Management provides visibility that enables companies to utilize store-level POS data and apply seasonal patterns, causal events, cannibalization analysis and pricing decisions. i2, the vendor, and the retailer can together manage demand and replenishment planning and decide what merchandise to put in each of the retailers’ distribution centers on a weekly basis.
The solution enables improved in-stock percentage at the store shelf, which leads to higher sales, and increased customer satisfaction. Profitability is improved through higher sales and much lower channel inventories and the reduction of associated costs from price erosion, spoilage, and markdowns.
Intelligent Selling
Companies that sell a combination of configurable products and services face a challenging environment. Computer manufacturers, automotive, industrial, and telecommunications companies. have offerings that need to be configured to the needs of the specific customer. In addition, dependencies between various product and service options are complicated and need to be simplified. Pricing needs to be continually tweaked to match what the market will bear.
i2’s Intelligent Selling Solution addresses these challenges in a holistic manner with:
- Product and service configuration
- Pricing and promotions management
- Visibility, order promising, and lead time management
- Centralized product catalog
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“i2 provides a total business solution that drives a superior customer experience through our Web channel across all customer segments, and delivers the efficiencies our business requires. i2’s Center for Supply Chain Operations Management has been a key driver in our efforts to gain operational efficiency and improve customer experience.”
—Ajit Sivadasan, Vice President of Global eCommerce, Lenovo
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Want to learn more? Contact Us, call +1-800-800-3288, or contact your nearest i2 sales office.
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