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Channel Management: Case Studies

Helping our customers reach thier goals of supply chain optimization is what it is all about. We would like to share a few stories we have with our Channel Management customers and maybe you will see some examples of how we can help you. Please feel free to contact us with any questions.

Lenovo Synchronizes Ecommerce Strategy with Supply Chain Processes to Improve Customer Experience and Profitability

Leading personal computer manufacturer Lenovo outsourced its supply chain management operations to i2 after acquiring the personal computer division of IBM. Its goal was simple: to run the company with more efficient processes and decrease costs.

"i2 delivers a total business solution driving a superior customer experience through our Web channel across all customer segments driving the efficiencies our business requires," said Lenovo Vice President of Global eCommerce Ajit Sivadasan. "There are key drivers within the supply chain that drive complexities in delivering a superlative customer experience - especially when you are talking about the business processes involved in PC manufacturing. Imagine working with thousands of highly configurable products and standard SKU's, with constant new product introduction, price changes and promotions - all of which need to be synchronized with the supply chain to ensure a seamless customer experience. Lenovo has been using i2's Center for Supply Chain Operations Management over the past 12 months and it has been a key driver in our drive to gain operational efficiency and improve customer experience."

Free Web Seminar:“Lenovo Synchronizes Ecommerce Strategy with Supply Chain Processes to Improve Customer Experience and Profitability” Speakers include; Ajit Sivadasan, Vice President, Lenovo and Raja Chandrashekar, Vice President Marketing and Sales, High Technology Group, i2

Growing market share and profitability at Lenovo
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Helping TaylorMade-adidas Golf Score a Hole-in-One with i2's Supply Chain Solutions

In an effort to better gauge its strong but unpredictable demand, executives at TaylorMade-adidas Golf sought to increase demand forecast accuracy by optimizing the entire end-to-end supply chain. To do this, TaylorMadeadidas Golf implemented i2 solutions. Through the implementation, the golf equipment company is targeting $50 million in cost savings and incremental sales over the next three years by doubling inventory turns, reducing freight, slashing inventory, and adding velocity throughout the enterprise.

»View the full results
| Video Testimonial: Helping TaylorMade-adidas Golf Score a Hole-in-One with i2's Supply Chain Solutions

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Expanding Online Build-to-Order Capabilities at Toshiba Computer Systems Group

With more consumers using the Internet for major purchases, Toshiba America Information Systems recognized the urgency to offer its products through venues beyond just its own Web site. After replacing its in-house configurator with i2 solutions to enable expanded online purchasing capabilities, Toshiba America partnered with online retailers, and realized a full return on investment and increased its build-to-order volume.

»View the full results

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Linking Panasonic to Retailers in the Value Chain

Using Demand Planner and Supply Chain Planner, Panasonic has shot to the top of the consumer electronics industry in terms of customer service.

On-time delivery for major customers has increased to 84 percent, and the in-stock percentage stands at 90 percent, the highest of any home electronics manufacturer. Those results have not been lost on Panasonic’s customers.

“There are several dealers who are coming up with scorecards, rating what they believe is their internal satisfaction with Panasonic’s performance,” Aguilar said. “We are scoring much higher than we have in the past, prior to our i2 implementation.”

»View the full results

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Optimizing Customer Service and Sales at Metso Minerals

To become more responsive globally to its customers’ needs, Metso Minerals needed to improve the lines of communication across the value chain. By implementing i2 solutions, Metso Minerals has improved its customer service by reducing the lead time for quoting – thereby cutting costs due to errors – and has created a transparent line of communication that helps drive lead generation and sales of its products and services.

»View the full results

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