Channel Management Solutions

Drive revenue growth and build stronger retailer partnerships

Solution Sheet

Download the i2 Channel Management Solution Sheet

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Channel Management

Effective management of the retail shelf is critical to ensuring that products are not overstocked at slower-selling stores and understocked at higher-selling stores. Brand owners that align inventory in the right stores using point-of-sale (POS) and sell-through data from the channel will drive profitable revenue growth and build stronger retailer partnerships.

“Prior to the i2 implementation, we only had historical data on what we shipped out versus the back orders. We had no data whatsoever on what the true demand was, what the out-of-stock ratios were on the retail shelves. With the new i2 system that’s in place, we can build a great historical record based on true demand, which we’ve never had before.”

i2 Shelf-Centered Collaboration

Reduce inventory and associated costs—such as price protection, spot promotions, and markdowns—by leveraging a holistic approach to shelf-centered collaboration that:

Uses POS data to increase accuracy of forecasts and inventory levels
Performs POS studies and root-cause analyses to diagnose performance of individual stores
Synchronizes safety stocks, replenishment plans, and purchase orders with real-time consumer needs at individual stores
Implements demand-shaping activities to increase effectiveness of local promotions

i2 Channel Management Demo

i2 Shelf-Centered Collaboration