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With customer loyalty decreasing and margins under pressure, competition among retailers is more intense than ever. To increase market share, retailers must move from a product-centric strategy to a customer-centric assortment strategy that focuses on efficiency, selection, and customer preference.
i2 Buying and Assortment Management™ (BAM) is the industry’s most comprehensive purchasing and planning solution. Built on the i2 platform, this interactive suite of tools supports key processes in assortment management—from the creation of placeholder concepts to the generation of purchase orders representing buys that are properly timed, packed, and aligned with merchandise management objectives.
i2 BAM creates receipt plans driven by sales strategies that are simultaneously reconciled to several merchandise management objectives, including financial targets, customer preferences, space constraints, and inventory performance. The tool provides continuous visibility into the effect of assortment decisions on key result areas, providing the user with powerful “what-if” analysis capabilities in a familiar and comfortable user interface environment—Microsoft Excel®.
i2 BAM supports the unique mix of art and science needed to build effective, customer-centric assortments, ensuring plan feasibility and simultaneous alignment with multiple objectives and constraints. The solution includes:
This tool is built on the i2 platform, which incorporates a reference data model, a service-oriented process layer for business logic and data access interfaces, and a presentation layer that includes both Microsoft Excel and browser-based user interface elements.
Benefits of i2 BAM include:
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