Demand Manager

Monitor and adjust demand plans as demand signals across the supply chain change

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i2 Demand Manager

i2 Demand Manager provides a comprehensive closed-loop approach for developing accurate forecasts that sense and adapt to changing trends, performance management, and demand-influencing price and promotional activities. By improving these processes, companies can reduce inventory, improve customer service, and increase sales and profitability.

“Because we are trying to understand our global business for the next 5–10 years, we need to understand what all of our locations are doing. With Demand Manager, we now have all of our information in one place, which means we can better understand the market in which we operate.”

Juanita Quintana
Logistics Optimization Director

The key to effective demand management relies as much on human judgment and communication as it does on pure quantitatively based forecasting algorithms. To address this need, i2 has developed the following set of role-based solution workflows that combine demand management best practices with the latest in software technology.

Solution Capabilities

Adaptive forecasting. i2 Demand Manager enables a sophisticated microsegmentation of demand patterns and attributes using industry-specific libraries to continuously optimize and adapt forecasting models with changing market trends.
Event-based planning with real-time data availability. To ensure that the demand plan is in sync with a fast-changing, highly variable demand signal, planners can constantly monitor the current demand plan for changes against key demand indicators and quickly make appropriate adjustments.
Lifecycle forecasting. i2 Demand Manager has strong built-in capabilities to support lifecycle forecasting. With short product lifecycles, the ability to track the actual demand against forecast and make rapid course corrections is extremely important.
Collaborative forecasting. Through targeted role-based views into the demand management process, i2 Demand Manager synchronizes the demand plans among all the stakeholders by dynamically linking data between different views.

Benefits

With its advanced statistical forecasting and quantitative analytics, i2 Demand Manager improves forecasting accuracy and consumer demand visibility. The solution enables companies to constantly monitor and dynamically adjust their plans accordingly to increase customer satisfaction while minimizing inventory-carrying costs.

By enabling planners to conduct product lifecycle forecasting, i2 Demand Manager increases inventory turns. The solution can apply market intelligence to improve forecast accuracy and ensure a faster response to changes in the demand signal. The business improvements enabled by i2 Demand Manager result in increased sales and profitability.